While it's always unpleasant to get a mustard or ketchup stain, I never thought of it as an extremely serious issue that may jeopardize security.
However, these new ads for stain remover Cierto Express beg to differ. The ads show mustard and ketchup bottles as hand grenades and bombs, respectively.
The ads were created by Mayo DRAFT FCB Quito, Ecuador.
Advertising Agency: Mayo DRAFT FCB Quito, Ecuador, Creative Director: Carlos Serrano, Art Director: Andrés Santos, Copywriter: Felipe Arcos, Illustrator: Wangopolo, Other additional credits: Sebastián Barrera, Alejandro Muñoz, Published: April 2009
Implications - Advertisements that use metaphors or comparisons, like this Cierto express campaign, illustrate a message quickly in a simple way that is easy to understand by all.
Explosive Advertising
Cierto Express Shows Mustard & Ketchup as Grenade & Bomb
Trend Themes
1. Metaphorical Advertising - Using metaphors or comparisons in advertisements can quickly deliver a simple and understandable message.
2. Creative Visuals - Incorporating visually striking elements, such as portraying condiment bottles as grenades and bombs, can capture viewers' attention.
3. Unconventional Messaging - Crafting advertisements that present everyday products in unexpected ways can generate intrigue and interest among consumers.
Industry Implications
1. Advertising - The advertising industry can explore the use of metaphors and unconventional visuals to enhance brand messaging and capture attention.
2. Household Cleaning Products - The household cleaning products industry can leverage creative visuals and unconventional messaging to differentiate their products and attract consumers.
3. Food Packaging - The food packaging industry could embrace unique and eye-catching designs inspired by unconventional associations, appealing to consumers in new and innovative ways.