Dark and steamy, the Cidade Jardim 'Que Seja Eterno' editorial channels the iconic femme fatale. Yet as though to make the look more timely, the style is much more sweaty. Whether evoking a humid summer night or simply a woman in the middle of getting ready, the look involves wet locks that messily streak across her face and are slicked back sophisticatedly.
Shot by photographer Karine Basilio, the Cidade Jardim 'Que Seja Eterno' appeared in the April 2014 issue of the Brazilian publication. It stars model Lary Arcanjo, who is captured in studio against a grey backdrop with a red light shining on her to hammer in the evening looks. The brunette beauty was styled by Vanda Jacintho, who focused on an edgy wardrobe embellished with jewelry.
Wet-Haired Femme Fatales
The Cidade Jardim 'Que Seja Eterno' Editorial Stars Lary Arcanjo
Trend Themes
1. Sweaty Femme Fatales - Opportunity for beauty brands to innovate with sweat-proof makeup products.
2. Wet Hair Trend - Opportunity for hair care brands to create new products tailored to the wet hair look.
3. Editorial Photography - Opportunity for fashion brands to partner with editorial photographers for innovative and unique campaign imagery.
Industry Implications
1. Beauty - Several segments including makeup, skincare, and hair care can benefit from the emergence of sweaty femme fatale looks.
2. Fashion - From clothing to accessories, the fashion industry has an opportunity to innovate around this trend of wet-haired and sweaty looks.
3. Photography - There's an opportunity for collaborations between fashion brands and editorial photographers to create impactful and unforgettable campaign imagery.