With Thanksgiving set to look a little different this year, Popeye's thinks you should do away with tradition entirely and swap your turkey for its new 'Churkey Special.'
For the 2020 holiday season, Popeyes has teamed up with Uber Eats for the launch of its new Churkey Special. Designed for those who prefer chicken over turkey as their Thanksgiving main, the Churkey Special is a uniquely tasty holiday combo. The Churkey Combo Meal consists of eight pieces of crispy fried chicken, one large side, and four biscuits – everything you need for a full Thanksgiving dinner.
If you're ready to ditch turkey this year, the new Churkey Special will be available exclusively through Uber Eats from November 18 through November 29, 2020.
Chicken-Centric Thanksgiving Meals
Popeyes' New Churkey Special Lets You Swap Turkey for Chicken
Trend Themes
1. Alternative Thanksgiving Meals - There is an opportunity for food companies to introduce alternative meal options for those who prefer something different from turkey on Thanksgiving, such as Popeyes' Churkey Special.
2. Collaboration with Food Delivery Services - Partnering with food delivery services like Uber Eats can make exclusive offerings more easily accessible to consumers, as shown by Popeyes' Churkey Special launch.
3. Convenience in Meal Preparation - The popularity of pre-made and complete meal options, like Popeyes' Churkey Combo Meal, suggests an opportunity for more convenient meal offerings during the holiday season.
Industry Implications
1. Fast Food Industry - Fast food chains could consider introducing special holiday-themed meals as an alternative to traditional holiday offerings, following in Popeyes' footsteps.
2. Food Delivery Industry - Food delivery services like Uber Eats could increase their partnerships with restaurants to offer exclusive and unique meal options, driving more demand and customer satisfaction.
3. Meal Preparation Industry - Companies producing pre-made or ready-to-cook meals could expand their offerings with easy and convenient holiday-themed options, leveraging the popularity of complete meal options during the holiday season.