South Korean fashion imprint ADER Error works in collaboration with Converse on its own iteration of the signature Chuck 70 sneaker model for the season. It boasts a distressed design language that is detailed with contrasting tones of blue that nods to ADER Error.
The collective effort boasts the name "Create Next: The new is not new," which nods to the cyclical fashion culture. The two highlight the deconstructed looks around the dual laces that intertwine conventional laces with rope laces. It continues with contrast stitching at the tongue tabs and is complete with blue canvas materials that are paneling around the metal eyelets. The title slogan is seen adorning the sides of the sneaker with "The New" and "Not New."
Deconstructed Contrasting Sneakers
ADER Error Joins Converse on its Own Chuck 70 Sneaker
Trend Themes
1. Deconstructed Sneakers - The trend is towards distressed, deconstructed sneakers that feature unconventional designs and materials that challenge the traditional styles and norms of the industry.
2. Collaborative Designs - The trend is towards fashion collaborations between brands that create unique, limited edition designs that appeal to a wider customer base and generate buzz around the product release.
3. Cyclical Fashion Culture - The trend is towards a cyclical fashion culture, where designs from the past are reimagined and updated for the present while paying homage to the history of the industry.
Industry Implications
1. Fashion Industry - There is an opportunity for disruptive innovation in the fashion industry to challenge traditional sneaker designs and create unique collaborations that appeal to a wider audience.
2. Retail Industry - Retailers can capitalize on the trend towards deconstructed sneakers and limited edition collaborations by stocking these innovative products that generate buzz and interest among consumers.
3. Design Industry - The design industry can play a key role in driving the trend towards deconstructed sneakers and collaborations, creating unique and unconventional designs that challenge the norms of traditional fashion styles.