ChowNow is a service solution that helps puts restaurants in control without any predatory commissions. It is fueled by a transparent flat-rate price and cuts the cost that exists with variables such as courier fees. With ChowNow, restaurants are able to gain control with customizing delivery zones, control their branding exposure, adjusting available hours, and turning the delivery service on and off in accordance to that.
The service functions on demand and diverts concerns surrounding liabilities or overhead. The price starts at $6.75 for the first mile and for every additional mile comes with a charge of $1. This gives restaurants the option to choose how much of the fee to take on and distribute to their respective consumers.
On Demand Restaurant Partnerships
ChowNow is a Restaurant Delivery Solution that Widens Reach
Trend Themes
1. Customizable Delivery Zones - ChowNow's customizable delivery zones allows restaurants to control their delivery fees and widen their reach by tailoring delivery options according to their respective consumers and target demographics.
2. Flat-rate Pricing Model - A flat-rate pricing model is a disruptive innovation opportunity wherein other industries could use it as a business model and adapt it to their respective costs to create a competitive edge.
3. Restaurant-controlled Branding Exposure - ChowNow's branding exposure feature offers a good example of a marketing strategy that other service providers could adapt to build up brand awareness for their partners or subsidiaries.
Industry Implications
1. Restaurant Industry - ChowNow caters to the restaurant industry and other companies in the same field could adapt the flat-rate pricing model to lessen their expenses which is a viable disruptive innovation opportunity for the restaurant industry.
2. Food Delivery Industry - The customizable delivery zones feature is a disruptive innovation opportunity for other food delivery businesses that could cater to specific locations to gain market share and build a loyal customer base.
3. Marketing Industry - The branding exposure feature is a valuable marketing strategy that could be adapted by other industries and companies to help build up brand awareness based on controlled exposure.