One organization that is setting itself apart this holiday season is Choose Love, an organization that sells products and services designed to support refugees across the world, offering a gifting option that gives back. Currently, the brand is reaching consumers through an online platform that features three sections, each area explores a different stage of a refugee’s journey.
The first section is Arrival and features emergency blankets, warm clothing, and food. The second section is Shelter that contains tents, sleeping bags, and hygiene packs. The third section is Future and focuses on education supplies, LGBTQ+ support, and mental health care. All of the proceeds are donated to 'Help Refugees' and partners across Europe, North America, and the Middle East.
Refugee-Supporting Holiday Gifts
Choose Love Offers Products and Services Designed for Refugees
Trend Themes
1. Refugee-supporting Gifts - Create gifting options that support refugees across different stages of their journey, such as Arrival, Shelter, and Future.
2. Socially Conscious Products - Offer products that give back and support social causes, in this case refugees, to appeal to conscious consumers.
3. Charitable E-commerce Platforms - Develop online platforms that allow consumers to donate while they shop for goods, providing convenience and making giving back easier.
Industry Implications
1. Retail - Retail businesses can align with social causes, such as refugee support, by creating product lines that donate a portion of proceeds to charitable organizations.
2. E-commerce - Creating charitable e-commerce platforms can revolutionize the way consumers support social causes. This can be a disruptive innovation that transforms traditional retail models.
3. Non-profit - Partnering with non-profits like Help Refugees can lead to innovative collaborations to create products and services that support socially conscious endeavors.