Pretzels and chocolate are a quintessential snack pairing in the US, so the new Flipz Chocolate-Covered Pretzels have been unveiled by Pladis as a new option for UK consumers to enjoy.
The pretzel snacks come in 'Dark Chocolate' and 'Milk Chocolate' varieties, and speaks to the increased popularity of sweet and savory snacks in the UK. The snack boasts a smooth texture that is paired with a rich, creamy chocolate to make it perfect for consumers of all ages to enjoy.
The Flipz Chocolate-Covered Pretzels will launch in the UK in 100 gram pouches that are intended to be purchased at a convenience store and enjoyed out of the house. This acknowledges the increasingly busy consumer lifestyle that has many seeking products that can be easily eaten during a commute or between errands.
Chocolatey American Pretzel Snacks
The Flipz Chocolate-Covered Pretzels are Launching in the UK
Trend Themes
1. Sweet and Savory Snacks - The increased popularity of sweet and savory snacks in the UK presents an opportunity for companies to innovate with new flavor combinations.
2. Convenient Snacking - The trend toward busy consumer lifestyles presents an opportunity for companies to create more grab-and-go snacking options that can be easily consumed on the go.
3. Chocolate-covered Snacks - The popularity of chocolate-covered snacks presents an opportunity for companies to innovate with new combinations of sweet and savory, as seen with these chocolate-covered pretzels.
Industry Implications
1. Snack Food Industry - The snack food industry can capitalize on the trend toward sweet and savory snacks by creating new product lines that combine these flavors in unique ways.
2. Convenience Store Industry - The busy consumer lifestyle presents an opportunity for the convenience store industry to stock more grab-and-go snack options that are easily consumed on the go.
3. Chocolate Industry - The popularity of chocolate-covered snacks presents an opportunity for the chocolate industry to innovate with new flavor combinations and expand into new markets.