For a limited time only, Kit Kat will be offering chocolate bar sushi. From February 2nd to February 4th, 2017, the first street-facing Kit Kat shop in Tokyo will be selling the regionally relevant Kit Kat Sushi to celebrate the store's opening. This follows a wide variety of Asian Kit Kat flavors, including rice wine chocolate wafers.
The chocolate bar sushi will come in three different flavors: egg (Tamago), sea urchin (Uni) and tuna (Maguro). Luckily, the trio of sushi pieces are only named after the foods that inspired their look, and don't actually taste like seafood. Instead, Tamago has a pumpkin pudding flavor with puffed rice and seaweed. Uni consists of Hokkaido melon and cheese-flavored Kit Kats wrapped in seaweed. Magura is raspberry chocolate wafers on puffed rice with white chocolate.
Chocolate Wafer Sushi
The Japanese Kit Kat Shop Will Be Selling Asian-Inspired Chocolate Bar Sushi
Trend Themes
1. Regional-kit-kat-flavors - The introduction of Asian-inspired Kit Kat flavors opens up opportunities for other regional flavors to be created.
2. Sweet-sushi - The introduction of chocolate bar sushi introduces a new dessert trend that combines two popular food types.
3. Limited-time-offerings - Limited time offerings like Kit Kat's chocolate bar sushi encourages consumer urgency and can be a successful strategy for companies.
Industry Implications
1. Confectionery - The confectionery industry has an opportunity to create unique regional flavors and capitalize on the success of limited-time offerings like the chocolate bar sushi.
2. Sushi Restaurants - Sushi restaurants can explore incorporating sweet sushi as a new dessert option on their menus.
3. Retail - Retail companies can adopt the idea of limited-time offerings to create buzz around product launches and boost sales.