If the Chloe Spring 2010 collection has anything to say about it, there is going to be a lot of beige, khaki and army green around this coming spring. The dust bowl-inspired color palette was right on theme for a season filled with minimalism.
The roomy jackets, loose stirruped trousers and the khaki button-down shirts were boyish compliments to the floaty, plissé flyaway layered chiffon white dresses that ended the Chloe Spring 2010 show. The clothing was paired with refreshingly natural and unpretentious makeup and hair. Comfortable flat leather walking sandals and chestnut vintage-esque croc shoulder bags accomapanied the Chloe Spring 2010 RTW collection.
Khaki Caped Crusader Style
The Chloe Spring 2010 Collection Offers a Dust Bowl Palette
Trend Themes
1. Neutral Color Palette - The trend toward dust bowl-inspired beige, khaki, and army green color palettes offers opportunities to innovate in producing sustainable and eco-conscious fabrics, dyes, and clothing designs.
2. Gender-fluid Clothing - Chloe's boyish jackets and trousers paired with floaty dresses provide an avenue for designing more gender-fluid and versatile clothing options for consumers.
3. Natural and Unpretentious Aesthetic - The use of natural and unpretentious makeup and hair in Chloe's collection opens up opportunities for cosmetics and personal care brands to cater to consumers seeking minimalistic and authentic beauty products.
Industry Implications
1. Fashion and Apparel - Innovative eco-conscious textile manufacturers and designers can capitalize on the trend toward neutral color palettes in fashion as consumers increasingly seek sustainable clothing options.
2. Beauty and Personal Care - Cosmetic brands can cater to the demand for minimalistic and natural-looking products following the trend set by Chloe's makeup and hair style in their collection.
3. Retail - Retailers can expand their offerings by making gender-fluid clothing options more accessible and appealing to a wider range of customers following Chloe's lead in designing versatile clothing pieces suitable for all genders.