London-based streetwear imprint Jehucal introduces its latest collection made in collaboration with Scottish whiskey brand Chivas Regal. Together, the duo launches a new capsule that features 10 items in total. The streetwear brand is known for its relaxed graphic tees and tracksuits -- all of which are detailed with embroidery and unique print details.
Now, it is joined by a new varsity jacket and a selection of tees and accessories as well. The varsity jacket is a heavyweight design with an 800GSM design that has a 100% full-grain leather material that makes up the sleeves for a premium feel. It is also detailed with a slew of custom patches that are seen at the dropped shoulders and slightly cropped waist.
Whiskey-Collaborative Streetwear
Jehucal Works with Chivas Regal on a New Capsule Collection
Trend Themes
1. Collaborative Streetwear - There is an opportunity for brands to collaborate with fashion labels to create unique streetwear collections.
2. Premium Material Jackets - The use of premium materials, such as 100% full-grain leather, in jacket design can create a higher-end product with increased value.
3. Customized Patches - Brands can innovate with custom-designed patches to add unique elements to clothing, accessories, and even packaging.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can explore collaborations and the use of premium materials and customized patches to create unique products.
2. Alcohol and Beverage - Alcohol and beverage brands can expand their reach and brand awareness by collaborating with fashion and apparel labels in the creation of capsule collections.
3. Design and Printing - The design and printing industry has an opportunity to offer custom patch services to brands and apparel manufacturers for a unique touch in product design.