The Chipotle Pollo Asado topping is being test marketed by the QSR brand to provide patrons with a fresh new protein option to add into their favorite menu items. The new chicken flavor is reported to be grilled fresh daily in small batches to ensure quality, and has the flavors of garlic, fresh lime, hand-chopped cilantro and guajillo peppers in the mix. The protein option is made with Responsibly Raised chicken and comes as the brand's first chicken-based update to its menu in its 28-year history.
The Chipotle Pollo Asado topping is being tested at 96 select locations in Cincinnati, Ohio and Sacramento, California for a limited time where patrons can enjoy free delivery on their order from November 8 to November 14, 2021.
Freshly Flavored QSR Proteins
The Chipotle Pollo Asado is Being Test Marketed by the Brand
Trend Themes
1. Fresh QSR Proteins - As QSR brands look to offering fresh protein options to their menus, an opportunity exists for companies to innovate processes and sourcing for these offerings.
2. Small Batch Protein Grilling - Small-batch grilling of proteins presents an opportunity for QSR brands to produce high-quality, freshly cooked options, providing greater value for consumers.
3. Responsibly Raised Proteins - The growth of responsibly raised protein sourcing is an opportunity for QSR brands to align with consumer values and provide a differentiator in the marketplace.
Industry Implications
1. Quick Service Restaurants (qsrs) - QSRs have an opportunity to innovate their protein sourcing and processes to provide fresh, responsibly raised options that align with consumer values.
2. Food Production and Processing - The trend towards small-batch grilling and responsibly raised protein sourcing presents opportunities for food production and processing companies to innovate their processes and supply chains.
3. Food Delivery Services - As QSR brands offer free delivery on new menu items, food delivery services have an opportunity to partner with these brands to provide expanded delivery options for consumers.