Renowned Mexican-style restaurant, Chipotle celebrates inclusivity with the Launch of their 'Love What Makes You Real' campaign for the month of pride. The campaign includes branded tees and hats.
Chipotle has been a supporter of the LGBTQ+ community for over 20 years and won Forbe's 2019 'America's Best Employers for Diversity.' The company values an open and aware culture, which they have cultivated through an unconscious bias training for field leaders. Chipotle plans to incorporate the training with all new employees in the near future.
For each item sold from the collection, Chipotle will donate a portion ($10.50 for shirts and $7 for hats) to The Trevor Project which is the largest suicide prevention and crisis intervention for the LGBTQ+ community. Chipotle will also host fundraiser supporting local LGBTQ+ nonprofits and have a presence at marches across the country.
Mexican Eatery Pride Campaigns
Chipotle Celebrates Inclusivity With 'Love What Makes You Real'
Trend Themes
1. Inclusive Pride Campaigns - Businesses could disrupt their industries by implementing inclusive campaigns and donating to relevant causes.
2. Unconscious Bias Training - Offering training programs for employees to tackle unconscious bias could disrupt workplace norms and promote diversity.
3. Corporate Social Responsibility - Incorporating charitable giving as a part of a company's values and culture could help build stronger relationships with communities while promoting social change.
Industry Implications
1. Food and Beverage - Restaurants and other businesses within the food and beverage industry could benefit from engaging in inclusive pride campaigns to support social change.
2. Human Resources and Training - Companies that specialize in HR and training services could disrupt traditional training methods by incorporating unconscious bias training for clients.
3. Nonprofit and Charity - Nonprofits and charities, such as The Trevor Project, could benefit from partnering with businesses and advocates for social change through charitable donations and awareness campaigns.