Chipotle, the popular fast-casual restaurant chain, is bringing back its cherished Halloween tradition, Boorito, with a tempting offer for Chipotle Rewards members. On October 31, from 3 p.m. local time until closing, members can relish a special $7 digital entrée using the promo code 'TREAT23.'
The Boorito deal is reserved for Chipotle Rewards members, allowing them to savor a discounted entrée as part of their Halloween celebrations. To redeem this offer, members must place their orders digitally through the Chipotle app and Chipotle.ca. This ensures a convenient and contactless experience for customers.
Chipotle's Boorito tradition has a storied history, originating in the U.S. in 2000 with a fun burrito-themed costume contest on Halloween. Since 2009, Chipotle Canada has joined in the Halloween festivities, continuing the tradition and offering a spooktacular way for customers to enjoy their favorite dishes at a great value.
Halloween Burrito Promotions
Chipotle Brings Back the Boorito Promotion for Canadian Consumers
Trend Themes
1. Digital Entrée Redemption - Chipotle Rewards members can enjoy a special $7 digital entrée using the promo code 'TREAT23,' providing a convenient and contactless experience.
2. Halloween Promotions - Chipotle's Boorito deal offers discounted entrées for Chipotle Rewards members as part of their Halloween celebrations.
3. Fast-casual Restaurant Traditions - Chipotle's Boorito tradition, originating in the U.S. in 2000, has expanded to Chipotle Canada, providing customers with a spooktacular way to enjoy their favorite dishes at a great value.
Industry Implications
1. Restaurant Chains - The Boorito promotion by Chipotle presents an opportunity for restaurant chains to offer Halloween-themed deals and discounts to entice customers and boost sales.
2. Digital Ordering Apps - By requiring orders to be placed digitally through the Chipotle app and Chipotle.ca, the Boorito promotion highlights the demand for convenient and contactless experiences, creating opportunities for digital ordering app developers.
3. Food Retail - Chipotle's Halloween promotion demonstrates the potential for food retailers to collaborate with popular fast-casual chains and create unique, value-driven experiences for customers during festive seasons.