Goldfish, the beloved snack brand known for its fish-shaped crackers, is venturing into new territory with the launch of its first potato-based product, Goldfish Crisps. This innovative snack is available in three tantalizing flavors: Sour Cream & Onion, Cheddar, and Salt & Vinegar.
Starting December 15, snack enthusiasts can exclusively get their hands on Goldfish Crisps at Walmart.com. In January 2024, these crisps will hit shelves nationwide at various retailers, retailing for $4.79. What sets Goldfish Crisps apart is their slightly larger size compared to traditional Goldfish crackers, offering a new twist on the classic snack.
Goldfish is renowned for its production scale, making a staggering 28,500 pounds of Goldfish crackers daily. This equates to about 1 million bags per day or an impressive 11.57 Goldfish crackers every second. The introduction of Goldfish Crisps marks a significant expansion in the brand's portfolio, promising to delight fans with a new take on the familiar and much-loved snack.
Chip-Inspired Fish Crackers
Goldfish Enters the Potato Chip Category for the First Time
Trend Themes
1. Potato-based Snacks - The launch of Goldfish Crisps introduces a new trend in the snack industry, showcasing the popularity and potential of potato-based snacks.
2. Flavor Variations - Goldfish Crisps' three tantalizing flavors demonstrate a growing trend in the market for unique and diverse snack options.
3. Size Innovation - The slightly larger size of Goldfish Crisps compared to traditional Goldfish crackers presents a fresh trend in product sizing, attracting snack enthusiasts looking for a new twist.
Industry Implications
1. Snack Food - The launch of Goldfish Crisps will impact the snack food industry, creating opportunities for other companies to explore the potato-based snack category.
2. Flavor Development - The introduction of new and unique flavors in Goldfish Crisps opens up possibilities for flavor development and experimentation in the food industry.
3. Food Packaging - The creation of a slightly larger size for Goldfish Crisps highlights the need for innovative and efficient food packaging solutions to accommodate this trend.