Nike introduces a new Chinese New Year design to the iconic Blazer Mid sneaker model to celebrate the upcoming festive holiday. The brand starts off with quilted fabric materials across the upper in place of the usual smooth leather material.
On each side of the shoe, the lateral and medial are finished in baby blue, light grey, and dusty pink, alternating throughout the different textured panels. Bright red details make up the Swooshes, the branding on the heel, and the laces on the forefront. Notably, the laces loop through a buckle attached to the collars rather than the usual eyelets. The shoes are then finished with a set of three jade embellishments on the lateral heel.
Festive Hi-Top Textural Sneakers
Nike's New Blazer Mid Gets a Chinese New Year Design Update
Trend Themes
1. Chinese New Year Sneaker Designs - Brands can create special designs for sneakers in celebration of Chinese New Year, incorporating unique materials and colors to appeal to consumers looking for limited edition pieces.
2. Quilted Upper Sneaker Trend - Sneaker manufacturers can experiment with quilted fabric materials on the upper portion of their designs to offer a different textural aesthetic appeal to customers.
3. Buckle Loop Laces Trend - Sneaker brands can consider implementing buckle loop laces as an alternative to traditional eyelets, providing a unique point of difference and style for customers.
Industry Implications
1. Fashion and Apparel - Fashion and apparel companies can capitalize on the potential of special edition sneaker designs to draw in consumers looking for unique and limited offerings that can complement a range of outfits.
2. Sports and Athletics - The sports and athletics industry can take advantage of the growing popularity of sneakers as fashion items and incorporate unique technical features in addition to textural updates to appeal to both athletes and sneaker enthusiasts.
3. Art and Design - Artists and designers can create their own customized, hand-painted sneaker designs that incorporate the attention-grabbing colors and shapes that have become popular in sneaker culture, and tap into the growing demand for unique and personalized items.