Earlier this year, Netflix introduced its own ecommerce site and the streaming service is now introducing a line of plush collectibles called Chilleez. The 12-inch plushies can be found in four colors and the pillow-like dolls reference the default profile pictures that members see when setting up their accounts. As described by Netflix, Chilleez is "that friendly yet mischievous monster [...] that lives inside your Netflix account." Today, users can update their Netflix profile with one of the four newly released Chilleez icons. On November 12th, the new plushies will be available for purchase, just in time for the start of the holiday shopping season.
Netflix's Chilleez are rolling out alongside the announcement of international shipping to many new countries around the world.
Pillow-Like Plush Collectibles
Chilleez by Netflix are 12-Inch Collectible Plushies
Trend Themes
1. Plush Collectibles - Creating branded collectibles can strengthen brand identity and increase fan engagement.
2. E-commerce Expansion - Venturing into e-commerce can help brands expand their reach and increase revenue streams.
3. International Shipping - Offering international shipping can open up new markets and increase global brand awareness.
Industry Implications
1. Entertainment - Creating collectibles can strengthen fan loyalty and create new revenue opportunities for entertainment companies.
2. Retail - Expanding into e-commerce and offering exclusive collectibles can boost sales for retail companies.
3. Logistics - Offering international shipping can create opportunities for logistic companies to expand their services and reach new markets.