With the chicken sandwich wars showing no sign of slowing down, McDonald's Australia is testing out a new Chicken Parmigiana Burger.
As the name suggests, the new Chicken Parmigiana Burger is a cross between a burger and the classic Italian dish Chicken Parmesan. The McDonald's version is essentially a chicken sandwich, but the patty is topped with parmigiana and cheese sauces, and then paired with lettuce and tomato. The result, is a crunchy and cheesy creation that looks like the ultimate comfort food.
The new Chicken Parmigiana Burger is currently being testing in South Australia alongside other new innovations such as fries you can toss in chicken salt and a McSpicy Burger, which is reported to be the hottest sandwich in McDonald's history.
Cheesy Chicken Parm Burgers
McDonald's is Testing Out a Chicken Parmigiana Burger in Australia
Trend Themes
1. Chicken Sandwich Wars - Opportunity for fast food chains to innovate with unique and creative chicken sandwich variations
2. Burger and Italian Cuisine Hybrid - Restaurants can experiment with creating hybrid dishes that combine elements of different cuisines to create unique and interesting flavor profiles
3. Spicy Fast Food Offerings - Fast food chains can explore incorporating spicy options in their menus, as there is a demand for it among consumers
Industry Implications
1. Fast Food - Fast food chains can capitalize on the ongoing chicken sandwich wars by offering unique twists on traditional chicken sandwiches to stand out in a crowded market
2. Casual Dining - Local casual dining restaurants can experiment with creating innovative hybrid dishes that combine elements of different cuisines to attract foodies
3. Spice and Seasoning Production - Spice and seasoning manufacturers can create custom blends that cater to the growing demand for spicy and flavorful food in fast food and casual dining restaurants