Potbelly is taking a signature recipe and turning it into a tasty new sandwich with the debut of its new Chicken Cordon Bleu Sandwich.
If you've never had it before, Chicken Cordon Bleu involves taking a chicken breast, pounding it until thin, and then rolling it with layers of ham and cheese. Now, Potbelly is recreating the French dish in sandwich form by serving all-natural grilled chicken, hickory smoked ham, melted Swiss cheese, and deli mustard on top of the brand’s toasted and hot signature bread.
But what's special about the new Chicken Cordon Bleu Sandwich is that you won't find it on the regular menu. Instead, the sandwich can only be found on the brand's Underground Menu, which is only available to Potbelly app users.
Chicken Cordon Bleu Sandwiches
Potbelly's Chicken Cordon Bleu Sandwich joins the Underground Menu
Trend Themes
1. Underground Menus - The concept of exclusive Underground Menus for app users creates a dynamic way to engage loyal customers and drive digital interaction.
2. Gourmet Fast Food - By transforming traditional recipes into gourmet fast food options, restaurants can appeal to consumers seeking high-quality, convenient dining experiences.
3. Cultural Fusion Cuisine - The adaptation of global dishes like Chicken Cordon Bleu into popular formats such as sandwiches signals a trend towards cultural fusion cuisine.
Industry Implications
1. Restaurant Technology - Embracing app-exclusive menu items represents a significant advancement in the restaurant technology landscape by integrating digital offerings with physical dining.
2. Fast Casual Dining - The innovation of gourmet-style sandwiches within the fast casual dining sector highlights a shift towards more premium, yet quickly accessible, food options.
3. Food and Beverage Marketing - Promoting unique, limited-time or secret menu items creates buzz and captures consumer interest, showcasing a strategic approach in food and beverage marketing.