The new Wendy's Asiago Ranch Chicken Club is a take on a classic lunch dish in a burger sandwich form. The sandwich consists of all-white meat chicken that is prepared in one of three different ways including spicy, grilled or homestyle. Applewood smoked bacon is used to top the sandwich along with premium Asiago cheese, hand-cut tomato, hand-leafed lettuce and finally a dollop of ranch sauce.
The Wendy's Asiago Ranch Chicken Club comes as a more premium option from the fast food brand that aims to offer diners a sandwich that is different from the traditional offerings. It's positioned as a delicious yet indulgent sandwich that is balanced thanks to the use of crispy bacon and tender chicken.
Bacon-Topped Chicken Sandwiches
The Wendy's Asiago Ranch Chicken Club Features All-White Meat
Trend Themes
1. Premium Fast Food - Opportunity to introduce more premium and indulgent menu items to differentiate from traditional fast food offerings.
2. Chicken Sandwiches - Opportunity to innovate and create new variations of chicken sandwiches with unique flavors and toppings.
3. Balanced Indulgence - Opportunity to offer menu items that provide a balance between indulgence and health, appealing to customers looking for both taste and nutritional value.
Industry Implications
1. Fast Food - Opportunity for fast food chains to expand their menu offerings with premium, gourmet options.
2. Poultry - Opportunity for poultry suppliers to develop new chicken products and flavors that cater to consumer demand for unique and flavorful sandwiches.
3. Condiments and Sauces - Opportunity for condiment and sauce manufacturers to create new, flavorful and versatile products that can enhance the taste of chicken sandwiches.