Fatburger is leaning into sweet and savory with its new Chicken and Waffle Sandwich.
Fatburger's new Chicken and Waffle Sandwich is essentially a handheld version of the classic fried chicken and waffles pairing. The dish starts with hand-breaded crispy chicken and several strips of bacon, all drizzled with maple syrup. The meat is then sandwiched between two of Kellogg’s iconic Eggo Waffles.
However, the new Chicken and Waffle Sandwich isn't the only breakfast-lunch hybrid available. Fatburger is also selling a new Vanilla Iced Coffee Shake and Mocha Iced Coffee Shake, both of which give consumers a new way to enjoy their coffee.
Both the Chicken & Waffle Sandwich and the two new Iced Coffee Shakes can be found now at participating Fatburger locatins for a limited time.
Waffle-Based Chicken Sandwiches
Fatburger's Has a New Chicken and Waffle Sandwich
Trend Themes
1. Sweet and Savory Combos - The rise of sweet and savory combinations in the food industry provides opportunities for businesses to create unique flavor experiences for consumers.
2. Breakfast-lunch Hybrids - The popularity of breakfast-lunch hybrids opens up possibilities for restaurants to combine different meals and cater to customers looking for convenience and variety.
3. Flavored Coffee Shakes - The introduction of flavored coffee shakes showcases how companies can expand their beverage offerings and capitalize on the growing demand for innovative coffee drinks.
Industry Implications
1. Fast Food - Fast food chains can leverage these trends and introduce creative menu items to attract more customers and compete in a crowded market.
2. Coffee Shops - Coffee shops can innovate and expand their drink offerings by introducing unique flavors and combinations, catering to consumers looking for new and exciting ways to enjoy their coffee.
3. Ready-to-eat Food - Pre-packaged food companies can capitalize on the popularity of breakfast-lunch hybrids by offering convenient options for consumers looking for quick and easy meals at home or on the go.