The Chicago Town Deep Dish Katsu Chicken frozen pizza is one of several new additions to the brand's product portfolio that aims to provide an authentic experience from the comfort of home.
The pizza features a deep dish crust that's packed with katsu chicken along with onions, red peppers and katsu curry sauce to give every bite the flavor of authentic Japanese chicken katsu. The product comes as part of a larger movement towards bolder food varieties as consumer demand for more authentic flavors continues to increase.
Marketing Manager Rachel Bradshaw spoke on the Chicago Town Deep Dish Katsu Chicken frozen pizza saying, "We’ve invested heavily into research to be able to offer new trend-led concepts for consumers. This allows us to be the first to market in frozen category with innovations such as the vegan garlic and herb sauce stuffed crust and Katsu Chicken."
Japanese Cuisine Frozen Pizzas
Chicago Town Deep Dish Katsu Chicken is Loaded with Toppings
Trend Themes
1. Authentic Flavors - Consumer demand for more authentic flavors is driving the movement towards bolder food varieties.
2. Trend-led Concepts - Research investments have allowed brands to offer new trend-led concepts in the frozen category.
3. Vegan Innovation - Innovations like the vegan garlic and herb sauce stuffed crust cater to the growing demand for plant-based options.
Industry Implications
1. Frozen Food - The frozen food industry is embracing authentic flavors and trend-led concepts to cater to evolving consumer tastes.
2. Fast Food - Fast food chains can seize the opportunity to introduce innovative options like the Deep Dish Katsu Chicken pizza to cater to adventurous eaters.
3. Plant-based Food - Plant-based food companies can capitalize on the growing vegan market by developing innovative plant-based pizza options.