Nike introduces a new look at its upcoming Chicago Split design iteration of the signature Dunk Low sneaker model for the season. It made its first debut to the public last year in November and it is spotlighted by the split logo detail that marks the side of the shoe.
The sneaker's upper is made from premium leather materials throughout and starts off with a white base. It is then detailed with red accents overlaying on top to add a stark tonal contrast. The panel Swoosh is done in a dual tonal design, with further branding continuing at the tongue tag and the heel logo. The sneaker is rounded out by a white midsole and a black and white outsole foundation.
Split Logo Lifestyle Sneakers
Nike Unveils the New Chicago Split Iteration of the Dunk Lows
Trend Themes
1. Split-logo Sneakers - Opportunity for other sneaker brands to explore split-logo designs to create unique and eye-catching designs.
2. Tonal Contrast Accents - Brands in the fashion and home decor industries can experiment with using tonal contrast accents to create unique and standout products.
3. Premium Leather Materials - Manufacturers in the leather goods industry have an opportunity to innovate by producing high-quality sneakers and other products using premium leather materials.
Industry Implications
1. Fashion - Fashion designers and retailers can incorporate split-logo designs and tonal contrast accents into their products to enhance their appeal to consumers.
2. Footwear - Other footwear brands can explore using premium leather materials in their products to increase their perceived value and attractiveness to customers.
3. Retail - Retailers can use innovative designs and high-quality materials to differentiate their products and stand out in a competitive market.