The chic produce packaging and the marketing materials that emphasize modern aesthetics are what make True North a desirable and intriguing brand—especially for the Millennial and Gen Z demographics which are often concerned with slick styles. The business is on a mission to "pave the way for a future full of health and convenience in the Middle East."
True North desired to position itself as a company that makes fresh produce available in a budget- and environment-friendly way. The aesthetic of the chic produce packaging emphasizes a minimalist approach and an eye-catching logo. Dubai-based designer ElSayed Gomaa who worked on the branding project employed an earthy palette—yellow for sun, black for soil, and green for leaf.
Chic Produce Packaging
True North's Branding Identity Communicates Fresh and Sustainable Vibes
Trend Themes
1. Chic Produce Packaging - Brands can appeal to younger demographics and communicate a sustainable message by designing clean and modern packaging with earthy color palettes.
2. Minimalist Branding - Companies can create a unique brand identity and stand out from competitors by adopting a minimalist approach to packaging design and emphasizing their logo.
3. Sustainable Marketing - Businesses can attract customers who are environmentally conscious by using marketing materials to highlight their commitment to sustainability and eco-friendly practices.
Industry Implications
1. Food Packaging - Companies in the food packaging industry can differentiate themselves and appeal to younger, eco-conscious demographics by adopting minimalist design with earthy color palettes.
2. Produce Retail - Produce retailers can create a competitive edge by partnering with design firms to create chic packaging that appeals to younger demographics and highlights sustainable practices.
3. Marketing and Advertising - Marketing and advertising agencies can help businesses promote sustainable practices and eco-friendly solutions to attract environmentally conscious customers.