Chibies are music-loving characters that flash to the beat of any genre: K-pop, rock, pop, hip-hop and even classical songs. Embedded with sensors, the toys are equipped to listen and react to sounds in real-time and sync with other Chibie characters in a room. To start the flash-to-the-beat toys, kids only need to "nudge their nose."
Inspired by Japanese pop culture and the bright lights of Tokyo, the fashion-forward characters have the potential to be used as bedroom decor, as they naturally bring rooms to life when music is playing, especially as they can be clipped to curtains, pillows, lampshades or shelves.
Kids will enjoy a fun unboxing experience when opening their Chibies, as there's a Peel tp Reveal feature on the foil pack. Each pack includes one character and nine accessories.
Fashion-Forward Musical Toys
Chibies are Collectible Characters That Flash to the Beat of Songs
Trend Themes
1. Musical Collectible-toys - There is an opportunity for disruption in the traditional toy industry by incorporating music and interactivity as core experiences in collectible characters
2. Sensory-toys - Using sensors to create real-time interactivity is a trend that could disrupt the way toys are currently being played with
3. Music Synced Toys - There is an opportunity to innovate by creating toys that encourage kids to engage with different musical genres and can be synced with other toys in the room
Industry Implications
1. Toy Industry - The traditional toy industry can benefit from disrupting the market by adding interactivity and music as core experiences
2. Music Industry - The music industry can capitalize on this trend of integrating music into toys as a way of promoting different genres to younger audiences
3. Home Decor Industry - The home decor industry can benefit from collaborating with toy manufacturers to create functional and aesthetically pleasing products that also serve as toys for kids