Luxe Canvas Beach Totes

Italian Accessories Brand Chez Dede Creates Beautifully Refined Bags

Chez Dede is an Italian luxury accessories brand invented by its creators on the magnificent beaches of St.Barth two years ago.

Two advertising creative directors, Andrea Ferolla and Daria Reina, were reflecting on the meaning of branding on their holidays. As a conclusion, they came up with the Chez Dede brand name and the idea of an accessories line inspired by the most beautiful and exclusive beaches of the world. When they came back to their usual lives the creative and production development of the Chez Dede brand started.

The result was a wonderful series of Chez Dede luxury accessories, including totes (Grand Sacs), cross-body bags (Passepartout), bracelets, scarves and trousses, that unite Italian craftsmanship with French elegance. The pattern designs and the tote naming tell all about the beaches that inspired Chez Dede: Hamptons Copper's Beach, Havana Miramar, Paraggi di Portofino, Plage de Governeur St.Barth and more.

The Chez Dede accessories lines have beautiful bags for all you travel and fashion addicts out there.

Additional photos: https://www.facebook.com/media/set/?set=a.175485325880218.38488.169272673168150&type=3
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Industry Implications
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