Chewy has expanded its insurance and pet wellness offerings with the addition of CarePlus, a range of pet insurance plans. The program will operate in 31 states with plans to expand to a nationwide level by the end of 2022. The plans begin at $20 a month and offer coverage on vaccines, parasiticides, and annual exams. Additional plan levels include $60 and $100-a-month options, which provide additional coverage on things like accidents, surgeries, and unexpected illnesses. Consumers can purchase things like medication, supplements, and food on Chewy’s website at any time with the insurance service.
"Innovating to improve customer experience is the cornerstone of our customer strategy. Our thoughtfully designed and customized selection of wellness and insurance plans will empower pet parents to always say ‘yes’ to high-quality care that will help their pets live longer, healthier and happier lives," said Mita Malhotra, Vice President of Chewy Health.
Pet Wellness Plans
Chewy Announces the Launch of Three Pet Wellness and Insurance Plans
Trend Themes
1. Pet Insurance Plans - The launch of pet insurance plans offers opportunities for insurance companies to expand their reach and appeal to pet owners.
2. Pet Wellness Programs - Creating wellness programs for pets offers opportunities for veterinary clinics and retailers to differentiate themselves by offering comprehensive care.
3. Online Pet Retail - The expansion of pet wellness offerings and insurance plans online creates opportunities for online retailers to provide added value to customers and attract new ones.
Industry Implications
1. Pet Insurance - Pet insurance companies who partner with retailers or expand their offerings beyond injury and illness coverage can increase market share and attract new business.
2. Veterinary Clinics - Veterinary clinics who offer comprehensive pet wellness programs and partner with insurers can increase revenue and customer loyalty.
3. Online Pet Retail - Online pet retailers who offer insurance and wellness plans can differentiate themselves from competitors and provide added value to customers.