Cars don't just get you from A to B; they get you from A to B while expressing personal style. General Motors teamed with Lucky Magazine and fashion designer Rafe Totengco to create a range of stylish 2008 Chevy Malibu inspired accessories. The chic bags are being sold at the Malibutique.
"The Chevy Malibu is an American icon; who wouldn't be inspired by that?" the ad in November's Lucky magazine quotes Totengco.
Malibu-inspired accessories include a gunmetal and snake skin key and card case lined with red satin "inspired by the luxe interior of the all-new Chevy Malibu," a wallet and a clutch.
Your car is a reflexion of you, and while some people don't associate with their vehicle other than while in it, others let that style carry them throughout the day.
A woman carrying a Malibu branded purse is no different than the guy who wears his red Ferrari shirt around town, or the girl that wears a Ford baseball hat. Car owners are proud of their vehicles, and flaunt their rides even when not in them.
Chevy Malibu Inspires Fashion
Malibutique Style
Trend Themes
1. Car-inspired Fashion - There is a growing trend of fashion products influenced by car designs that can be tapped into by car companies and fashion brands alike.
2. Fashion-branded Car Accessories - Partnering with fashion designers to create car-inspired accessories that reflect the design and brand identity could be a disruptive opportunity for car companies.
3. Car-owner Identity - The trend of people expressing their identity through the cars they own presents an opportunity for car brands to tap into the emotional connection that consumers have with their vehicles.
Industry Implications
1. Automotive - Automotive companies could explore collaborations with fashion designers to create car-inspired accessories that align with their brand identity and provide emotional appeal.
2. Fashion - Fashion brands could create collections of car-inspired accessories that reflect the design and style of popular car models, offering consumers a way to express their affinity for cars without actually owning one.
3. Accessories - Accessory companies could explore collaborations with car companies and fashion designers to create unique car-inspired items that cater to car enthusiasts and fashion-forward consumers alike.