Adidas design for the Chelsea third shirt for the 2014/15 season is marked out by its youthfulness and electrifying, cyber-inspired graphics. The kit may be the third choice for Chelsea, but when worn, it is sure to catch the eye.
The front of the shirt sports an eye-catching electric blue graphic that looks like a sound wave. This graphic symbolizes the volume of support that Chelsea fans will generate while supporting their team in away games.
The shirt incorporates the first use of dark navy since the 2009/10 season when Chelsea won both the Premier League and FA Cup trophies. Their fans will hope the return of navy blue will signal the return of trophies to Stamford Bridge.
The shirt is also the lightest Chelsea third shirt ever, thanks to the incorporation of adiZero lightweight technology.
Electrifying Soccer Apparel
The New Chelsea Third Kit Features a Sound Wave-Inspired Graphic
Trend Themes
1. Electric Soccer Kits - Electric and cyber-inspired graphics for soccer kits, incorporating sound waves and other innovative motifs for a new visual experience.
2. Youthful and Lightweight Apparel - Incorporating adiZero lightweight technology and youthful designs for sports apparel to appeal to younger, trend-driven demographics.
3. Dynamic Fan Engagement - Designing soccer apparel to encourage and symbolize fan support and create a more dynamic, immersive fan experience.
Industry Implications
1. Sports Apparel Manufacturing - Opportunities to incorporate new technologies to reduce weight and enhance design for sportswear, appealing to younger demographics with trend-driven aesthetics.
2. Professional Sports - Opportunities to create dynamic, immersive fan experiences through innovative apparel designs that encourage fan engagement and symbolize team support.
3. Fashion and Youth Culture - Opportunities to incorporate sports-inspired designs and technologies to create trend-driven, lightweight apparel with visually striking and disruptive motifs.