The CHEF Spring/Summer 2014 collection is showcased in an edgy advertorial that references Eastern and Western cultural inspirations. The UK based brand fuses Ying Yang motifs with American flag symbolism for a meeting of cultures.
Monochromatic fabric pairings are accented with bright red hues in a lookbook that highlights minimalist design details and athletic undertones. Entitled 'REDemption' the CHEF Spring/Summer 2014 collection aims to create new subcultures. The edgy menswear line is the label's modern translation of warrior-themed traditions and is a nod to the style aesthetic of Ancient Japanese cultures.
The result of the brand's many inspirations is a cool and sporty collection of menswear pieces that defy tradition. Classic sportswear is remixed with a martial arts theme that is understated and far from literal.
Modern Combative Menswear
The CHEF Spring/Summer 2014 Lookbook Boasts Athletic Undertones
Trend Themes
1. Minimalist Design - Opportunity for companies to create minimalist menswear designs with athletic undertones.
2. Cultural Fusion - Opportunity for brands to combine Eastern and Western cultural inspirations in menswear collections.
3. Remixed Sportswear - Opportunity for brands to create menswear pieces that mix classic sportswear with martial arts themes.
Industry Implications
1. Fashion - The fashion industry can innovate by creating modern menswear designs that incorporate minimalist and athletic features.
2. Textile - Opportunity for textile manufacturers to produce fabrics that pair monochromatic colors with bright red hues.
3. Marketing - Opportunity for companies to market menswear collections that appeal to consumers interested in cultural fusion and martial arts-inspired designs.