The new Cheez-It Bowl is perfect for football fans to enjoy cheesy snacks and getaways in a bright-themed room. It is a hotel room that is designed with inspiration from the snack, decorated with emblems from floor to ceiling in Cheez-It branding. It is seen along the interior including the bedsheets, curtains, lampshades, and even the wallpaper.
There, the company aimed to select college athletes to actually participate in the Cheez-It Bowl and the Cheez-It Citrus Bowl to experience the thrill of the game. The rooms are at the endzone of Camping World Stadium. Fans are also incited to watch the game from the hotel room replica that is specifically built in one of the endzones.
Cheesy Snack-Themed Hotel Rooms
The Cheez-It Bowl is a Vacation Room Inspired by the Snack
Trend Themes
1. Themed Hotel Rooms - The trend of hotel rooms designed around a particular theme such as a popular product or brand presents opportunities for companies to collaborate with hotel chains to showcase their branding.
2. Sports-inspired Accommodation - The trend of designing hotel rooms inspired by sports events presents opportunities for companies to capitalize on the excitement surrounding major sporting events and offer fans a unique hospitality experience.
3. Brand Experiences in Hospitality - The trend of creating theme-based hotel rooms that cater to specific brands presents opportunities for companies to showcase their products, engage with customers and create memorable experiences.
Industry Implications
1. Hospitality - The hospitality industry can capitalize on the trend of themed hotel rooms by collaborating with companies to offer unique and experiential stays.
2. Food and Beverage - Companies in the food and beverage industry can create experiential marketing opportunities by collaborating with hotel chains to design themed hotel rooms that showcase their products.
3. Sports - The sports industry can create new revenue streams by partnering with hotels to design sports-themed accommodation that offer fans a unique game-day experience.