The CHEETOS x Sprayground collaboration unveiled a limited-edition backpack that seamlessly blends the "playful spirit of CHEETOS with Sprayground's distinctive boldness."
The highlight of this striking collaboration is the depiction of Chester Cheetah, set against a sleek black background. Chester, adorned with his "iconic sunglasses and signature smirk, is portrayed clutching a green-eyed, silver shark—an unmistakable homage to Sprayground's legendary shark mouth design." Above him, the bold slogan "Dangerously Cheesy" enhances the backpack's appeal, while a splatter of orange "Cheetle" dust captures the quintessential CHEETOS flavor essence.
Beyond the backpack's design, it's packaged in exclusive CHEETOS x Sprayground wrapping, that vibrantly mimics a CHEETOS chip bag. In addition to this, the collaboration offers both functionality and style.
The CHEETOS x Sprayground collection will be available worldwide on June 30.
Snack-Inspired Backpacks
The CHEETOS x Sprayground Backpack Collab is Functional
Trend Themes
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Industry Implications
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