In jolly old England there is an event known as “Cheese Rolling and Wake†that is too good to be true. This annual tradition involves participants throwing themselves down a hill in pursuit of cheese.
I haven't witnessed it myself, but would like to. After viewing the pictures above, this event seems popular and hardcore.
Implications - Local traditions frequently focus on fun, public embarrassment and drunkenness; the most enduring conventions feature all three. This Gloucestershire tradition has been around for hundreds of years; during times of lackluster economic conditions, it offers citizens and tourists alike a way to escape the doldrums of everyday life and recapture fleeting moments of pleasure and jocularity.
Cheesy Local Traditions
“Cheese Rolling and Wake” Takes Over England Hillsides
Trend Themes
1. Reimagining Traditions - There is an opportunity to create new experiences by reimagining old traditions in a modern context.
2. Unconventional Recreation - There is a growing interest in unconventional and extreme recreational activities that offer participants a unique and thrilling experience.
3. Experience Economy - The rise of experience-based consumption provides a unique opportunity to capitalize on local traditions and cultural events for tourism and economic development.
Industry Implications
1. Tourism - The tourism industry can leverage local traditions and cultural events to attract visitors and capitalize on the trend towards experience-based consumption.
2. Recreation - The recreation industry can offer new and exciting options for consumers seeking unconventional and extreme recreational activities.
3. Hospitality - The hospitality industry can offer packages and experiences that cater to travelers interested in participating in local traditions and cultural events as part of their stay.