Cheesies snacks are making their way to Asda locations in the UK as a way to maximize access to the brand's fridge-free cheese snacks. The launch will see 20-gram grab bags of Cheddar Cheesies featured in Asda starting March 18, 2024 which are priced at £1.50 each and come in at just 122-calories to give them a permissible profile. The snack features only cheese in the recipe, which has been baked until it reaches just the right level of crunchiness.
Big Cheese Max Rees spoke on the arrival of Cheesies snacks at Asda saying, "The arrival of ambient cheese on shelves next to crisps and nuts is still somewhat of a novelty, but it’s revolutionary in that it means customers can enjoy their favourite snack without a risk of it getting warm or sweaty, whilst on-the-go. We’re a nation of serial snackers and cheese nails the brief of being both nutritious and delicious. It’s a traditional comfort food that delivers on taste and on all-important protein, calcium and vitamin content, whilst also being carb free and low on calories."
Fridge-Free Cheese Snacks
Cheesies Snacks are Making Their Debut at Asda in the UK
Trend Themes
1. Fridge-free Cheese Snacks Revolution - Innovation in creating grab-and-go cheese snacks offers consumers a convenient and healthy alternative to traditional snacks.
2. Ambient Cheese Market Disruption - The introduction of ambient cheese products next to popular snack items presents a new category for exploration and growth in the snack industry.
3. Single-ingredient Snack Trend - The focus on snacks made from a single ingredient like cheese taps into the consumer demand for simple and recognizable ingredient lists.
Industry Implications
1. Food Retail - Opportunities exist for retailers to expand their offerings with innovative and convenient fridge-free cheese snacks.
2. Snack Manufacturing - Manufacturers can explore new production methods to create ambient cheese products that cater to the increasing demand for on-the-go snacks.
3. Health and Wellness - The rise of single-ingredient cheese snacks presents a chance for health and wellness companies to promote nutritious and satisfying snack options.