NewMoo, a food-tech start-up, embraces cheese innovation with plant molecular farming — a method to produce casein proteins from plants, enabling the creation of animal-free cheese that closely mimics traditional dairy cheese. NewMoo expresses casein proteins in plant seeds, allowing for the cultivation of casein-rich plants. These are then processed into a liquid base free from hormones, lactose, and cholesterol. The result is a dairy-free cheese innovation that replicates the taste, texture, and functional properties of traditional cheese.
NewMoo's entry into the market addresses the growing demand for high-quality, animal-free dairy alternatives. As more consumers identify as flexitarian and seek to reduce their consumption of animal products, NewMoo's innovative approach offers a promising solution that does not compromise flavor or quality. This aligns with broader trends in the food industry towards sustainability and health consciousness, making NewMoo's plant-based casein a potentially significant player in the future of dairy products.