For the average person, 2020 has been a rough year and the cheery cosmetics collection from Ciaté London and SmileyWorld helps to infuse a little joy into tumultuous times. The collaboration dropped on World Emoji Day, which is fitting considering that the collection is full of happy faces.
The collection consists of two eyeshadow palettes, a pair of lipsticks, a tinted lip balm, undereye patches, three colored mascaras and a set of nail stickers. All of the aforementioned products—except for the nail stickers—are infused with poppy extract, which is why the collection is touted for its mood-boosting properties. There's also an infusion of cacao extract for its energizing benefits.
At a time when many people feel like they could use some uplifting, SmileyWorld is living up to its motto and encouraging people to "Take the Time to Smile."
Cheery Cosmetics Collections
Ciaté London & SmileyWorld Dropped a Collab on World Emoji Day
Trend Themes
1. Mood-boosting Cosmetics - Beauty brands can explore the potential of using natural mood-boosting ingredients in their cosmetics lines.
2. Collaboration Collections - Collaborating with well-known organizations and brands can lead to unique and successful product lines.
3. Happy-face Designs - Creating playful and uplifting packaging designs for cosmetics products can appeal to consumers looking for a mood boost in tough times.
Industry Implications
1. Beauty Industry - Cosmetic companies can explore the potential benefits of natural mood-boosting ingredients to create products that cater to consumers' emotional well-being.
2. Fashion and Accessories Industry - Collaborations with well-known organizations, such as SmileyWorld, can lead to unique and playful product lines that resonate with consumers in tough times.
3. Marketing and Advertising Industry - Creating playful and uplifting packaging designs to evoke positive emotions in consumers could be an effective strategy, particularly during tumultuous times.