Chateau Marmont LA is a luxurious hospitality business that embraces old Hollywood glamour. The hotel just released a collaboration with haute couture house Gucci and thus, extended its grandeur to the fashion industry. The co-branded items are a part of the label's Cruise 2019 collection and they boast luxury-focused apparel — from t-shirts and long-sleeve crewnecks to an exquisitely designed trench coat and a stylish wool jacket.
The Chateau Marmont LA x Gucci collaboration is debuted in an editorial shot by photographer Floria Sigismondi. In addition, the garments are sported by Kenneth Anger — known in the industry as an "experimental filmmaker, actor, and author." This, once again, affirms Gucci's direction that is closely tied to the art world.
Photo Credits: Floria Sigismondi
Hotel-Branded Luxe Fashion Collaborations
Chateau Marmont LA Partners with Gucci for a New Range
Trend Themes
1. Luxury-fashion Collaborations - The trend of hotel-branded fashion collaborations is expanding, creating opportunities for luxury brands to partner with hospitality businesses and extend their reach to new audiences.
2. Art-world Affiliations - Gucci's direction towards art-world affiliations is becoming more pronounced, and this trend could drive opportunities for luxury fashion brands to leverage the world of art and design to create innovative collaborations.
3. Experiential Hospitality - Partnering with luxury fashion brands allows hotels to offer unique experiences to guests, creating opportunities for the hospitality industry to differentiate themselves and create immersive environments for their guests.
Industry Implications
1. Luxury Hospitality - Luxury hospitality businesses can leverage their guest experience and brand to partner with luxury fashion brands, and expand their reach to other sectors in the luxury market.
2. Luxury Fashion - Luxury fashion brands can collaborate with hotels to create original and immersive experiences for guests, extending their reach beyond traditional retail channels.
3. Art and Design - The connection between art and luxury fashion is becoming more pronounced, with brands like Gucci driving the trend. This trend could create opportunities for designers, artists, and creatives in both industries to collaborate and create unique experiences.