Copenhagen-based fashion label Samsøe Samsøe introduces it's new Chasing the Sun collection full of menswear designs for the Spring/Summer 2022 season. The brand showcases itself following through a journey of time-lapse that takes them back to the era of the 70s and 80s for inspiration.
This results in a retro-themed design capsule that is decorated with modern prints, nostalgic patterning, and new jacquards. The nod to the 70s is referenced through the playful designs of the shirts, overshirts, wide-legged pants, knitted options, and much more. There are also sun-bleached tones that add to the same feeling followed by tailored suits and structured twill for the formal vibe that was prominent during the era of the 80s.
Retro Patterned Spring Fashion
Samsøe Samsøe Launches Chasing the Sun for the SS22 Season
Trend Themes
1. Retro Fashion - The trend for retro-inspired designs in fashion continues.
2. Nostalgic Patterning - Designers are using nostalgic patterns and prints in modern designs.
3. 70s-inspired Designs - Designers are drawing inspiration from the playful designs of the 70s.
Industry Implications
1. Fashion - Fashion labels have an opportunity to incorporate retro and nostalgic elements into their designs.
2. Textile Manufacturing - Textile manufacturers can create fabrics with vintage-inspired patterns and prints.
3. Retail - Retailers can capitalize on the trend for retro and nostalgic fashion by offering vintage-inspired designs.