In a significant move that marks a new milestone for the culinary brand, Charlie Bigham's has ventured into uncharted territory by launching their inaugural range of sides, including their highly anticipated introduction of gourmet chips. The new chips arrive in multiple versions, including Charlie Bigham’s Chunky Chips, Charlie Bigham’s Cauliflower Cheese, Charlie Bigham’s Potato Dauphinoise, Charlie Bigham’s Green Vegetable Medley, Charlie Bigham’s Tarka Dhal, and the Charlie Bigham’s Bombay Potatoes.
"Our buyers are looking for restaurant quality food without leaving the home, so these new sides mean home cooks can enjoy a well-deserved night off without having to sacrifice on taste or quality," commented brand founder Charlie Bigham.
Built upon a foundation of home-style cooking, these dishes reflect the brand's commitment to meticulous attention to detail and utilization of premium ingredients. The new Charlie Bigham's range is available across the U.K.
Home-Style Potato Chips
Charlie Bigham's New Side Chips Come in Multiple Delicious Iterations
Trend Themes
1. Gourmet Side Dishes - The launch of Charlie Bigham's inaugural range of sides with gourmet chips provide disruptive innovation opportunities for diversifying new flavors, ingredients and packaging.
2. Restaurant Experience at Home - Consumers' increasing demand for quality food in the convenience of their home offers disruptive innovation opportunities for culinary brands to tap into the home-cooking niche market.
3. Premium Ingredients - The use of premium ingredients in home-style cooking presents disruptive innovation opportunities for food brands to target consumers seeking high-quality meals to upgrade their at-home dining experience.
Industry Implications
1. Food Manufacturing - Food manufacturers can capitalize on the growth of the gourmet side dishes market with innovative product offerings and attractive packaging design to differentiate themselves in a competitive market.
2. Grocery Retail - Grocery retailers can tap into the growing trend of premium ingredients and restaurant-quality food at home by leveraging a range of previous trends to showcase new flavors and packaging options for gourmet side dishes.
3. Home Cooking - The increasing consumer demand for high-quality and convenient food alternatives has created disruptive innovation opportunities for home cooking aids that provide alternatives to fast food chains while delivering the same quality taste and added convenience.