Diptyque is a France-based art and fragrance company that has released a limited edition charitable scented candle to celebrate Black Friday. The famous BAIES candle has been redesigned with a dark black base, an elegant pattern of caramel-colored swirls, and a front-and-center placement of the BAIES logo. This candle will only be available around Black Friday from November 26th to 29th.
Diptyque has announced it will be donating 15% of proceeds to the 'COVID-19 Solidarity Response Fund,' which supports the World Health Organization (WHO) in providing assistance and relief to those affected by COVID-19 worldwide. The WHO is constantly monitoring the virus, developing tools to increase public safety, and ensuring communities get the assistance they need to protect against the virus.
Charitable Scented Candles
'Diptyque' Releases Limited Time BAIES Candle to Fundraise for Charity
Trend Themes
1. Charitable Products - Incorporating charitable donations or partnerships into product designs could increase sales and brand loyalty while supporting a good cause.
2. Limited Edition Products - Creating limited edition product designs can create a sense of urgency and exclusivity for customers, increasing sales and demand.
3. Fundraising Events - Hosting fundraising events or campaigns can bring attention to a cause and generate donations while offering customers a unique experience.
Industry Implications
1. Fragrance Industry - The fragrance industry can leverage limited edition designs and charitable partnerships to increase sales and promote social responsibility.
2. Retail Industry - Retailers can partner with charitable organizations or host fundraising events to increase brand awareness and customer engagement while giving back to the community.
3. Non-profit Industry - Non-profit organizations can partner with companies to create charitable products, generating donations and raising awareness for their cause.