The #RedCupCheer program is part of an innovative Starbucks charitable campaign that offers 200 local charities all over the UK to compete for financial grants.
What's great about this campaign is that it leverages the power of social media, and rewards those charities that raise the most buzz on social media both through Twitter and through the Neighbourly platform. The #RedCupCheer hashtag is used to measure how much social media noise charities can create in their bid to attract grants for their activities.
Ultimately, the Starbucks' #RedCupCheer charitable campaign is a great example of a socially good drive that focuses on empowering charities and encouraging them to be pro-active, a more sustainable approach than simple give-aways.
Competitive Charitable Campaigns
Starbucks' #RedCupCheer Program Lets Charities Compete For Grants
Trend Themes
1. Competitive Charitable Campaigns - Opportunity to create charitable campaigns that use competition and social media to engage and empower charities.
2. Social Media Buzz Measurement - Opportunity to develop tools and strategies to measure social media noise and engagement for charitable campaigns.
3. Pro-active Charity Empowerment - Opportunity to promote a more sustainable approach to charitable giving by encouraging charities to be pro-active rather than relying on simple giveaways.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage businesses to launch charitable campaigns that engage customers and leverage social media.
2. Non-profit - Opportunity for non-profit organizations to adopt competitive and innovative strategies to raise funds and create social impact.
3. Technology - Opportunity for technology companies to develop social media monitoring tools and platforms for measuring engagement in charitable campaigns.