For a brand known for its refined elegance and grown-up sophistication, the Chanel SS 2014 campaign has a distinctly adolescent vibe. Linsey Wixson and Sasha Luss don the iconic tweed in the form of neon pink crop tops and mini shorts. The spunky look is completed by edgy, high ponytails, slick lip color and oversized pearl baubles.
The polished outfits are boarding school-chic with a punky twist, giving the entire shoot a rebellious, school girl quality. Both girls wear defiant, headstrong looks, making it impossible to miss the mischievous gleam in their eyes.
Karl Lagerfeld, who photographed the campaign, has managed to imbue the classic Chanel charm with a sly, playful attitude that screams ‘good girl gone bad.’ The Chanel SS 2014 campaign will make you wish you were a trouble-making trust fund baby.
Spunky Boarding School Campaigns
The Chanel SS 2014 Campaign Screams Good Girl Gone Bad
Trend Themes
1. Boarding-school Chic Fashion - Fashion brands can incorporate the rebellious, school girl look with a punk twist into their clothing lines to appeal to younger demographics without losing their brand identity.
2. Punky High Fashion Campaigns - High-end fashion campaigns can infuse a playful, mischievous attitude into their traditional brand image while maintaining their sophistication.
3. Sophisticated Teenage Fashion - Brands can tap into the teenage fashion market by offering more refined, chic versions of popular teenage trends.
Industry Implications
1. Fashion Industry - The fashion industry can leverage the 'good girl gone bad' aesthetic portrayed in the Chanel SS 2014 campaign to tap into younger audiences.
2. Luxury Goods Industry - Luxury goods industry, like jewelry and accessories, can incorporate oversized pearls and other edgy takes on classic pieces to attract more youthful and rebellious customers.
3. Marketing and Advertising Industry - Marketing and advertising industries can use rebellious themes and teenage attitudes to create bold and attention-grabbing campaigns for fashion brands interested in reaching Generation Z and younger Millennials.