The Chanel 'See You at Five' film was debuted by the brand as a way to launch its latest Chanel No5 fragrance campaign that will see Margot Robbie taking over as the face of the perfume from Marion Cotillard. The film, starring Robbie alongside Jacob Elordi, sees the two actors texting in agreement to meet at five only to see them showing up at each other's house. This sees Robbie embracing the freedom and diving into the ocean, while also leading to an illusive ending that encourages viewers to consider the rendezvous as the journey.
The Chanel 'See You at Five' film is directed by Italian filmmaker Luca Guadagnino who fans will recognize as the director behind Call Me By Your Name and Challengers.
Rendezvous-Themed Fragrance Films
The Chanel 'See You at Five' Film Stars Margot Robbie
Trend Themes
1. Celebrity-endorsed Fragrance Campaigns - Utilizing high-profile celebrities in fragrance campaigns can elevate brand recognition and create a strong emotional connection with the audience.
2. Narrative-driven Marketing Films - Employing narrative-driven films in marketing can captivate viewers, fostering deeper brand engagement and memorable storytelling.
3. Artistic Collaboration in Advertising - Collaborating with renowned filmmakers can add an artistic touch to advertising, enhancing the visual appeal and cultural relevance of brand campaigns.
Industry Implications
1. Luxury Fragrance - The luxury fragrance industry thrives on exclusive marketing campaigns that emphasize celebrity endorsements and sophisticated storytelling.
2. Film and Entertainment - The film and entertainment industry intersects with advertising, offering creative avenues for narrative-driven commercials and cross-industry collaborations.
3. Fashion and Beauty - Incorporating cinematic elements into fashion and beauty marketing strategies can create immersive brand experiences that resonate with a style-conscious audience.