In October of 2007, Chanel will launch Chanel No.5 Eau Premiere, a new version of the iconic Chanel No.5. Eau Premiere is marketed to be a modern and softer interpretation of No. 5 and "will incorporate all of No. 5's original ingredients, including rose absolute, jasmine, neroli and ylang-ylang, but rebalanced in a lighter, airier formula by master perfumer Jacques Polge." Also a new ad shot featuring Nicole Kidman, and photographed by Patrick Demarchelier, will be featured in fashion and beauty magazines in November. The fresher reincarnation of the most cherished fragrance in the world will retail for $125 (150mL/5oz). Kidman was a model for Chanel in the past, check out the cheesy commercial she shot for No. 5 a few years ago embedded at the bottom.
Trend Hunter is always on top of the latest from Chanel:
Chanel Eau Premiere
No. 5 Re-Vamped
Trend Themes
1. Re-vamped Fragrances - Opportunity for brands to update and modernize classic fragrances to appeal to new consumer preferences.
2. Celebrity Endorsements - Utilizing famous personalities to promote products and create buzz in the fashion and beauty industry.
3. Luxury Perfume Market - Growth potential in the market for high-end fragrances that offer a unique and premium experience.
Industry Implications
1. Beauty and Cosmetics - Opportunity for beauty brands to innovate and revitalize their product offerings through re-envisioning iconic fragrances.
2. Fashion - Chance for fashion companies to collaborate with celebrities and leverage their influence to increase brand visibility and reach.
3. Retail - Potential for luxury retailers to tap into the growing demand for exclusive and upscale perfumes, attracting a discerning customer base.