The 2015 Chanel Pre-Fall campaign is a lively combination of style and celebrity, with a playful hint of lederhosen. The green-tinged campaign was shot by Chanel head designer and creative director Karl Lagerfeld himself and features references to the country in which the 2015 Pre-Fall collection was presented.
Chanel's Paris-Salzburg Métiers d'Art show was shown in Salzburg, Austria in December 2014 and was recreated by Lagerfeld in New York City at the Park Avenue Armory for a lengthy list of loyal celebrity supporters and some of his best clients.
The Chanel Pre-Fall campaign shot by Lagerfeld stars perpetual model of the moment Cara Delevingne and musician and recent adidas collaborator Pharrell Williams. The campaign also stars Hudson Kroenig, who is the lucky one donning the lederhosen.
Celebrity Pre-Falls Campaigns
The New Chanel Pre-Fall Campaign Stars Cara Delevingne and Pharrell
Trend Themes
1. Celebrity Pre-fall Campaigns - Opportunity for brands to leverage celebrity endorsements for their pre-fall fashion campaigns.
2. Playful References to Country - Potential for fashion brands to incorporate playful and culturally relevant elements in their advertising campaigns.
3. Designer as Photographer - Disruptive innovation opportunity for designers to personally shoot their own advertising campaigns.
Industry Implications
1. Fashion - Fashion brands can explore innovative ways to showcase their collections through unique celebrity endorsements and cultural references.
2. Photography - Opportunity for photographers to challenge traditional advertising practices by taking on photography roles in brand campaigns.
3. Entertainment - Brands can collaborate with celebrities to create engaging and memorable campaigns that resonate with consumers.