Whether it’s collections are centred around inspiration that is based on underwater ethereal or globe-trotting chic, Chanel always commits to a theme and this is absolutely evident in the Chanel Pre-Fall 2014 collection.
The collection is filled with fringed detailing, feathers, native-inspired patterns and prints that are reminiscent of striped horse saddle blankets. When you think "Wild West," the colors that come to mind are perfect for fall — dusty browns, leathers and denim.
The gorgeous collection has a wide range of silhouettes and colors, but the theme is not lost on any of them. An updated version of the classic Chanel suit can be caught in a few spots in the collection too, with a longer skirt and paired boots, of course still looking as chic as ever.
Wild Western Womenswear
The Chanel Pre-Fall 2014 Collection Plays with Cowboy Motifs
Trend Themes
1. Western-inspired Fashion - Disruptive innovation opportunity: Creating sustainable and eco-friendly materials for Western-inspired fashion.
2. Fringed Detailing - Disruptive innovation opportunity: Developing new technology or techniques to incorporate fringed detailing in different types of clothing.
3. Native-inspired Patterns - Disruptive innovation opportunity: Using AI and machine learning to create personalized native-inspired patterns for fashion.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrating wearable technology into Western-inspired fashion to enhance functionality.
2. Textile - Disruptive innovation opportunity: Creating innovative textiles that mimic the look and feel of traditional Western materials.
3. Technology - Disruptive innovation opportunity: Developing virtual try-on technology to allow customers to see how Western-inspired clothing looks on them before making a purchase.