Chanel Factory 5 is a 17-piece limited-edition collection of products that was created to celebrate a century of the iconic No5 fragrance. The collection consists of shower gels, bath tablets, body creams and lotions, soaps and shower gels in unusual packaging that's designed to look like everyday objects.
While the No5 Shower Gel is packaged to look like a large tin of paint, the No5 Bath Tablets come in a clip-top bucket. There are also several refills and reusables in the collection, so that the experience of the brand can continue to live on. The range also includes black and white decorative tape, as well as a cone-shaped mystery box that is full of surprises.
Utilitarian Luxury Packaging
The Chanel Factory 5 Collection Plays with Unconventional Packaging
Trend Themes
1. Unconventional Packaging - Opportunity for brands to create unique, playful and memorable packaging designs that challenge conventional packaging norms
2. Sustainable Packaging - Opportunity for brands to integrate eco-friendly materials and processes into their packaging design and production
3. Refillable and Reusable Packaging - Opportunity for brands to create packaging that can be refilled or reused to reduce waste and increase customer engagement
Industry Implications
1. Luxury Goods - Luxury brands can differentiate themselves by leveraging unconventional and innovative packaging designs that enhance the luxury experience
2. Cosmetics and Personal Care - Cosmetics and personal care brands can reduce waste and enhance customer loyalty by introducing refillable and reusable packaging options
3. Consumer Goods - Consumer goods brands can create value and increase brand recognition by developing packaging designs that are unique, memorable and sustainable