The Chanel Chance fragrance is available in the form of eau de parfum, eau de toilette and deodorant sprays, body cleansers and moisturizers, and soon, perfume pencils that are easy to use on the go. The travel-friendly pastel-colored pencils help to add precision to the process of applying perfume to the body, as the pencils can be stroked across the skin with a retractable nib.
Each fragrance—Chance, Eau Fraîche, Eau Tendre and Eau Vive—boasts a unique personality and has the potential to be layered to create a custom scent. The discreet fragrance products have the potential to create a new experience around applying perfume.
Chanel will be releasing the colorful set of perfume pencils in 2020.
Portable Perfume Pencils
These Pencils Apply the Chanel Chance Fragrance with Greater Precision
Trend Themes
1. Portable Fragrance Products - There is a lot of room for innovative portable fragrance products that can be easily used on the go, just like the Chanel perfume pencils.
2. Customizable Fragrance Layering - The idea of creating a unique scent by layering different fragrances presents an opportunity for customizable fragrance products.
3. Discreet Fragrance Application - There is a growing trend towards discreet fragrance application, such as through the use of perfume pencils, which could be expanded upon in other fragrance products.
Industry Implications
1. Cosmetics and Personal Care - The cosmetics and personal care industry can explore innovative ways to create portable and discreet fragrance products.
2. Fragrance and Perfume - The fragrance industry could focus on developing customizable scent layering products for a more unique fragrance experience.
3. Travel and Tourism - The travel industry could capitalize on the convenience of portable fragrance products, such as the Chanel perfume pencils, for a more convenient and comfortable travel experience.