Chance is a creation of former Kate Spade creative director Julia Leach. This line comes from her heart and soul, which explains why she had some friends come and try on the line.
The result of this idea is an inspiring and beautiful set of images of real women in great clothes. All of these women are photogenic and have great spirit, which represents Chance well. The Chance Portrait Series is revolutionary, even if it is simple.
"Real Women" Portraiture
The Chance Portrait Series Captures Beautiful Women of All Shapes
Trend Themes
1. Diversity-inclusive Advertising - Opportunity for brands to showcase diverse body types in their advertising campaigns to empower and appeal to a wider audience.
2. Personalized Fashion Experience - Opportunity for e-commerce platforms to offer personalized fashion experience for customers by showcasing the real shapes and sizes of women in their clothing.
3. Authentic Branding - Opportunity for brands to establish authenticity by showcasing real women in their marketing campaigns.
Industry Implications
1. Fashion Retail - Retail brands opportunity to cater a more diverse audience by showcasing real women of different body types and sizes.
2. Photography - Opportunity in the photography industry to showcase the true beauty of real women and embrace inclusivity in their work.
3. E-commerce - Opportunity for E-Commerce websites to enhance customer confidence and satisfaction by showcasing different body types/sizes in their product images.