The fictional Chamère from Netflix's Emily in Paris is now a real sensation thanks to a collaboration between Quintessential Brands, Paramount and MTV Entertainment Studios.
During Emily in Paris Season 3, Emily fell in love with the French cocktail Kir Royale and pitched it as an RTD to her agency clients. Until now, fans have not been able to experience Chamère for themselves, although the Kir Royale cocktail and bottled versions of the Kir Royale exist in France.
After Emily's Chamère cocktail made with champagne and crème de cassis became highly sought-after online, the collaborating brands developed ready-to-drink Chamère for fans, complete with a romantic pink packaging design. Chamère is now available in three formats: a can, and bottles in 200ml and 750ml sizes, the latter of which is a global travel retail exclusive.