Chakra Balm is a wellness brand that was created by Jay Bradley, a fitness trainer, breathwork teacher, Reiki master, massage therapist, and hypnotist.
The brand offers seven fragrant balms that are made with pure essential oils. Each one is meant to help balance the seven primary energy points in the human body, which are said to correspond with different organs and nerves. As the brand states, these energy points "can become unbalanced due to stress, fear, anger, guilt, shame, and grief." All of the balms are aligned with a specific chakra, and are therefore meant to be applied to different areas on the body to reap their benefits.
The balms can be purchased as a full set of seven, and are also sold individually through the Chakra Balm web store.
Balancing Essential Oil Balms
Chakra Balm Creates Wellness Products That Help to Reduce Stress
Trend Themes
1. Natural Wellness Products - There is a growing trend towards using natural wellness products, such as Chakra Balm's essential oil balms, that offer holistic benefits for balancing the body's energy points.
2. Chakra Healing - The practice of chakra healing is becoming more popular as people seek alternative methods to reduce stress and promote overall wellness, creating opportunities for brands like Chakra Balm to provide targeted products.
3. Multifunctional Wellness Products - Consumers are looking for wellness products that offer multiple benefits, like Chakra Balm's balms that not only provide aromatherapy but also target specific chakras in the body.
Industry Implications
1. Wellness - The wellness industry can leverage the trend of using natural products and chakra healing practices to develop innovative and targeted wellness solutions.
2. Beauty - The beauty industry can explore incorporating chakra healing principles into skincare products to provide holistic wellness benefits for consumers.
3. Alternative Therapies - The field of alternative therapies can take advantage of the growing interest in chakra healing by creating innovative approaches and techniques for balancing the body's energy points.